October 2020 Personal Message by Alberto Vasallo, President & CEO of El Mundo Boston
My COVID-19 Response Support Team Advisor, David Roache, has proven to be an incredibly important asset as we continue with our pivot. The area I charged David with was to work extensively and almost exclusively with reorganizing and re-directing our sales department on creating more sales offerings around our digital content and audience.
Specifically, David has been working with our main advertising professional, Jay Cosmopoulos, in looking at what he needs to sell, what resources the company needs to invest in and how we can be more strategic, systematic and structured in our sales approach.
This has led to a more holistic approach to increasing our revenue and also in securing a more realistic sales projection for the rest of 2020 and looking into 2021.
The results speak for themselves. We have a much more focused team-effort which has led to landing several big accounts, while also having more of a team-tackle approach to selling and ensuring deliverables are met for all new clients.
The overall effect is very palpable and apparent in our bottom line. We are very happy with this resource FBE has put on the table for us. The grade for David would be a straight “A”, from me.
Thank you ,
Alberto Vasallo III
President / CEO
Great news for Massachusetts homeowners: the Massachusetts Community Climate Bank at MassHousing announced it has surpassed $5 million in Energy Saver Home Loan financing, helping residents cut energy use and boost the value of their homes. Nectar is a proud participating lender — and our Residential Services Director Lissette Paukert is quoted on the program’s impact. Read the press release
Nectar Community Investments has welcomed Boston Ujima Project Executive Director Nia K. Evans as a new board member to be part of their organization. Evans’ role at the Boston Ujima Project focuses on bringing together neighbors, workers, business owners and investors in Greater Boston to build a community-controlled economy. According to Evans, the Boston Ujima Project has “made history as the nation’s first democratically governed investment fund.” Read the article
Our Executive Director Glynn Lloyd joined more than 400 housing, business, and public-sector leaders at the Citizens’ Housing and Planning Association’s annual Housing Summit, where he moderated a panel about Massachusetts’ economic development potential as a hub for modular construction. Read the article
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