Fresh Food Generation is a farm-to-plate Caribbean American restaurant located in Dorchester, MA, and BEI Cohort V graduate. With locally sourced ingredients through partnerships with the Urban Farming Institute and others, co-owners Cassandria Campbell and Jackson Renshaw bring quick, healthy, and delicious meals to the community. Food Generation’s business operations span six different business lines, including a food truck, grocery boxes, catering events, local and national home delivery, and a local brick-and-mortar restaurant as of November 2021.

Fresh Food Generation’s growth was stalled during the pandemic as they focused on making ends meet. Their main goals with the BEI Kendall Grant were to continue building out the retail/restaurant space and hiring additional staff to run and grow the business smoothly. After utilizing the funds from the BEI Henry P. Kendall Foundation Grant, Fresh Food Generation increased sales by 15% but, more importantly, stabilized the business. A permanent location and kitchen made work-life less chaotic and challenging for the staff and noticeably increased employee satisfaction. The hiring efforts also doubled the team of 7-8 employees to 14, adding more drivers and grocery packers.