Alfred Enchill, Founder and CEO of Elegant Stitches, started by selling garments at trade shows but found that his embroidered apparel gained more traction. In 1997, pivoting his sales strategy to accommodate the growing demand for embroidery, Alfred created Elegant Stitches in his basement and later brought on his son Auric to help him grow it to where it is now. With 25 years under their belt, Alfred and Auric wanted to jumpstart company growth, leading them to enroll in the BEI. The pair knew that through BEI, they would have access to the right resources, people, and financing.
In addition to being matched with a BEI Strategic Advisor, the Elegant Stitches team was coached by a BEI marketing specialist. The specialist helped the team develop a long-term marketing plan consisting of email marketing, social media campaigns, and seasonal sample products to send to corporate prospects. The marketing strategy is backed by proper software implementation to support these efforts. On the sales front, Al and Aurie’s BEI Strategic Advisor was able to help them develop sales targets and create strategies to help them hit their targets.
Elegant Stitches has properly executed their plan, and as a result, has seen nearly 100% growth in sales year over year. Additionally, the father and son duo were able to make two hires adding a full-time administrative assistant to allow them to concentrate on sales and strategy. They are also evaluating the possibility of acquiring another company.
We’re excited to grow our team and welcome a thoughtful, mission-driven leader into the role of Small Business Lending Director. This newly created position plays a key role in our next phase of growth, leading day-to-day lending operations, managing portfolio performance, and expanding access to capital for small businesses across Massachusetts and Rhode Island. If you’re passionate about supporting entrepreneurs, strengthening local economies, and advancing financial equity, we’d love to hear from you.
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The Nectar Community Investments residential team recently attended the 2025 MassEnergize Conference, which proved to be a thoughtful and impactful event full of advocacy, connection, and shared commitment to climate action at the community level. Residential Services Director Lissette Paukert spoke on a panel about funding residential decarbonization, joining representatives from Mass Save, the Community Climate Bank and Abode to talk about ways we can make energy efficiency upgrades more accessible and affordable for Massachusetts residents. Here are a few of her insights from the conversation.
What are the biggest challenges Nectar clients face in pursuing decarbonization projects?
These days, we see some fear of financial uncertainty and a lack of trust in the energy industry due to aggressive, predatory-like marketing behaviors. That’s also due to divisiveness and misinformation in our current environment, including whether climate change is real and if decarbonization efforts even matter. When you have limited cash flow, you invest carefully in products that are going to last and not cause issues. There needs to be clear and truthful messaging around the impact of decarbonization, from both an economic and environmental perspective. Not only do homeowners need education, but it’s just as important that the contractors and all professionals …
A big thank you to everyone who joined us for Nectar’s official launch in Rhode Island. We’re thrilled to be working in the Ocean State, and engaging with the entrepreneurs, ecosystem partners and other attendees at the event boosted our sense of excitement and community.
Since our founding in Massachusetts in 2008, we’ve made it our mission to invest in community and build generational wealth. We’re continuing that commitment in Rhode Island — today, tomorrow and well into the future. This launch event was only the beginning! We’re looking forward to working together, supporting dedicated small business owners, and collaborating with ecosystem partners to build on their successful efforts throughout the state.
